Opportunity
Pulmonary Associates of Lancaster is a well-loved and successful practice offering patient-centered, specialized care for those experiencing breathing conditions and diseases, sleep medicine, and critical care for adults in Lancaster County, PA.
Despite their success, the practice’s external image lacked identity in the community, referring physicians, and competitors.
Approach
LMI Advertising worked with practice leaders to define their differentiation and their brand attributes to develop a new brand that truly represents their compassion, top-notch care, and professionalism. LMI positioned the practice through their approach to medicine as one that provides care and treatment that exceeds patients’ expectations.
