The Lancaster Recreation Commission (Lancaster Rec) was formed as a partnership agreement between the City of Lancaster, School District of Lancaster, and Lancaster Township. They provide neighborhood-based recreation and learning opportunities for all ages – with an emphasis on affordable programs for children – at schools, parks, playgrounds, and other indoor and outdoor facilities.
LMI Advertising worked with Lancaster Rec to rejuvenate, refresh, and redefine their brand, emphasizing their position as leaders and partners within the community. Messaging and attractive, modern visuals were created to more accurately reflect their mission. A guideline was also created for their internal marketing group to help generate a more self-sustaining, cohesive, and consistent brand presentation across various customer experiences.
