Celebrating 150 years is a remarkable achievement for any organization. Approximately a year and a half prior to reaching the milestone, Reading Hospital enlisted LMI Advertising to work alongside an internal committee to strategize on messaging and identify vehicles that would be utilized to share their historical story with the community, staff, patients, and visitors who enter the Hospital to this day.
Over the course of 12+ months, LMI Advertising created, developed, produced, and coordinated a 100 page, hardbound historical book; constructed and created a 53' interactive Legacy Wall installed inside the Hospital; producted an engaging 4-minute video; developed an anniversary logo and signage; created and developed signage for a full-day, on-site, community fitness day; coordinated commissioned artwork for the hospital with a local artist; and created an invitation for the grand finale Gala event.
Our team was fully immersed with this special project from archival research to reviewing hundreds of historical photos and coordinating with vendors on the east coast to make this comprehensive campaign a reality.
