LMI Advertising / Solutions for Moving Brands

Milton
Hershey
School
case study

STUDENT RECRUITMENT CAMPAIGN
Milton Hershey School — Hershey, Pennsylvania


Challenge

Milton Hershey School wanted a new awareness campaign to inform eligible families about its excellent education opportunities.

Solution

Creating a totally integrated recruitment program, LMI Advertising focused on the lifetime opportunities offered by a MHS education. We used a testimonial approach and developed a colorful campaign that utilized direct mail, newspaper and collateral materials to create awareness and help walk prospective students' families through the entire enrollment process quickly and easily.