LMI Advertising / Solutions for Moving Brands

Patriot Bank
case study

INTEGRATED HOME EQUITY CREDIT LINE CAMPAIGN
Patriot Bank — Pottstown, Pennsylvania


Challenge

Promoting a new home equity line of credit offered by Patriot Bank, called for a campaign that could reach existing and prosepective mortgage customers.

Solution

Realizing the broad appeal of Patriot's new home equity product, LMI Advertising recommended an integrated campaign that would reach the Banks' specific target markets. Along with direct mail, a newspaper campaign, branch posters and statement stuffers, LMI Advertising implemented the use of an audio-visual mobile billboard that could be moved from one location to another. This unique approach increased awareness of the Bank and allowed us to take Patriot's message to the exact demographics we needed for a successful campaign.