LMI Advertising / Solutions for Moving Brands

Reading
Health System case study


WOMENS SERVICES CAMPAIGN
Reading Health System — Reading, Pennsylvania


Challenge

Develop a compelling campaign targeting females at every stage of life to reinforce the comprehensive women's care provided by the Hospital.

Solution

Understanding the role women take in scheduling healthcare needs for themselves and their families while leading full lives; the team at LMI created a print ad series that featured women in all phases of their lives. Each ad featured women in easy-to-identify situations and depicted that women are many things (i.e. friend, mother, employee etc.) and for all the roles women play nothing is more important than taking time to take care of herself in order to continue those roles. The campaign was visually engaging and began to establish the Hospital's brand as the leader in women's healthcare.