LMI Advertising / Solutions for Moving Brands

Health System case study

Reading Health System — Reading, Pennsylvania


Create a resource tool for cancer patients and their caregivers to utilize while under-going their treatment.


As a leader in cancer care, The Reading Hospital Regional Cancer Center strives for excellence by providing the most advanced care available. Their highly-skilled team of healthcare professionals along with the latest technology gives the patient every advantage when fighting this illness. However, the care does not stop there; resources, support, and after-care programs are also a large part of the Center. LMI worked with the marketing department and Cancer Center team to create a valuable resource tool that guides the patient and their caregivers through these various areas. The Guide includes 70 pages of educational and Hospital specific information as well as pockets, a business card sleeve, record-keeping charts, a follow-up inquiry card of the usefulness of the Guide, and spiral binding, which allows for the piece to be laid flat and easily written in.