LMI Advertising / Solutions for Moving Brands

Reading
Health System case study


PHYSICIAN RECRUITMENT MATERIALS
Reading Health System — Reading, Pennsylvania


Challenge

Create and develop marketing tools for Hospital's human relations department to recruit physicians. Campaign to showcase the unique opportunities the Hospital and Berks County has to offer.

Solution

With an understanding of the clinical and technological advances the Hospital has to offer, coupled with the location of the facility, LMI developed a theme/tag line which drove the campaign. 'Reaching Beyond' best portrays the Hospital's desire to offer exceptional medicine while investing in the highest trained physicians and the most advanced technology. The campaign featured the tag line vertically positioned, reinforcing the 'reach' and incorporated real Hospital physicians.