In a world full of digital messaging channels, is direct mail still a viable tool? The answer is simple, yes. Direct mail marketing is alive and well.

Let’s face it; we’re living in a digital world, one that’s infused with technology, right at our fingertips. Clients and potential customers spend a considerable amount of time checking and responding to email from the office to home on desktop computers, smartphones, and laptops.

Traditionally, B2B marketing consisted of explaining specific features and benefits of a product. Touting complicated technical specifications coupled with multiple decision-makers, and slow sales cycles have made this marketing approach less effective and harder to reach in the eyes of the buyer.

As 2014 comes to a close, here is a list of interesting marketing and communications factoids we’ve compiled for your enjoyment ...

Websites are no longer simply communicating what you already have in print. Today, thinking about how your brand can interact and engage your targeted audience is key for your online presence. Re-evaluating your site’s navigational architecture and function to provide access to valuable information is also just as important.