LMI Advertising / Solutions for Moving Brands
LMI Advertising / Solutions for Moving Brands
Our informational advertising and marketing blog

A BLOG
IN OUR
THROAT

A discussion of relevant information concerning marketing, advertising and anything else we might find interesting. Enjoy!

How Companies Can Capitalize on Obscure Holidays
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In honor of Groundhog Day, we thought we’d take a look at how companies are using lesser-known holidays to market their products. While in the past we were satisfied with celebrating only a handful of holidays every year, the calendar is now filled with 365 plus reasons to revel and rejoice. Here are a few of our favorites (Source: daysoftheyear.com).

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Posted on 02 Feb 2017 by LMI

 

Innovative Marketing Ideas for Retirement Communities
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There is no getting around fact that retirement communities across the US are a rapidly growing market segment…and Lancaster County is no exception. The oldest of the baby boomers turns 71 this year with the youngest clocking in at 53. 

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Posted on 19 Jan 2017 by LMI

 

Marketing Resolutions for 2017
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Much can be learned from 2016 when it comes to marketing. Our president-elect threw the rulebook away when it came to running a conventional campaign. As the chief stakeholder of one of the most recognized brands in the world, Donald Trump proved that marketing plays a tremendous role in winning an election.

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Posted on 04 Jan 2017 by LMI

 

Marketing With A Mission for Non-Profits
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Non-profit marketing can often be a double-edged sword. On one side, you need awareness to reach your target audience and promote your programs and services. On the flip side, you have the development component, which is critical to helping your organization fulfill its vision and mission.

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Posted on 07 Dec 2016 by LMI

 

What’s in a Name? How About What’s in a Slogan?
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With the presidential election drawing near, we thought we’d take a look at campaign slogans (comparable to a business tagline) and their impact on the American voter.

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Posted on 25 Oct 2016 by LMI

 

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